International Trade in the Digital Era International trade has experienced a significant transformation along with the development of digital technology. This encourages companies around the world to expand their market reach and improve operational efficiency. The digital era has facilitated access to information, accelerated transactions, and connected businesses in unprecedented ways. One of the main aspects of international trade in the digital era is e-commerce. E-commerce platforms enable companies, both large and small, to sell their products and services to consumers around the world. With easy access to the internet, businesses can leverage digital channels to reach new markets without having to establish a physical presence in each country. For example, online stores like Amazon and Alibaba have revolutionized the way people shop, making international transactions more efficient. Digitalization also enables the use of blockchain technology in international trade. Blockchain offers greater transparency, reduces the risk of fraud, and speeds up cross-border payment processes. With a decentralized system, all parties involved in a transaction can track and validate information accurately, reducing the time typically required for the completion of international trade transactions. The logistics sector is also transforming thanks to digital technology. The use of cloud-based supply chain management systems and the Internet of Things (IoT) helps companies track goods deliveries in real-time. This not only speeds up delivery but also increases accuracy in predicting consumer demand. Implementation of this technology in international trade helps reduce operational costs and increase customer satisfaction. Advances in data analysis also play an important role in international trade. Businesses can analyze consumer behavior through analytical tools to understand market patterns and preferences. This data drives strategic decision making, enabling companies to adapt their products and services to local needs. The use of artificial intelligence in data analysis provides deeper insights, facilitating innovation in products and services. While opportunities in the digital era are increasingly abundant, challenges such as international regulations and cybersecurity are also increasingly complex. Countries are trying to regulate digital commerce, so companies need to navigate different laws and policies in each market. Additionally, data security is a major concern, especially in cross-border transactions involving sensitive information. Digital skills are becoming increasingly important in international trade. Workers skilled in technology, digital marketing and data analysis will be valuable assets for companies looking to compete globally. Therefore, education and training in this field must be encouraged, so that the workforce is ready to support transactions in the digital era. Thus, international trade in the digital era brings significant changes, offering various opportunities and challenges that need to be faced by business people. Through the use of technology and understanding of global markets, companies can optimize their potential in accessing and operating in international markets.